Strategic Management and Globalisation
Since the 1990s, universities have become more §internationally active through increased student §mobility, staff mobility, and the increasingly §international dimension of the curricula. The §purpose of the research published in this book is to §understand the application of the international §strategy in universities through institutional §partnerships, using an M4O approach designed and §tested by the author. The M4O approach stands for §Motivations, Objectives, Organizations, Obstacles, §and Outcomes of overseas institutional partnerships. §The research results are based on data collected §from 415 international partnership agreements and §twenty four interviews with senior and very senior §managers from four leading UK universities. The §advanced analysis of the study defines seven binary §models simulated with the three stage analysis. §These are analysis of the design the §implementation , and the evaluation of §international strategy.In addition to the M4O §method, the study proposes a novel approach called §5S method to study the strategy of globalization.