Ottakar's was a chain of bookshops in the United Kingdom founded in 1987 by James Heneage. Following a takeover by the HMV Group plc in 2006, the chain was merged into the Waterstone's brand. James Heneage established the Ottakar's chain in 1987, taking inspiration from The Adventures of Tintin book King Ottokar's Sceptre. He saw a lucrative market in small towns which lacked a Waterstones branch and opened stores in Brighton, Banbury, Salisbury and Trowbridge. A number of Ottakar's stores drew on the Tintin connection and had walls painted with scenes from the series. The Ottakar store in Bromley, Kent had a large rocket taken from the Tintin novels so that children could play inside it. Above the rocket was a cartoon picture of the night sky to add to the effect.